Lays Pakistan to send winners of new 'What's your flavor' competition to see the ICC World Cup
In recent days Lays Wavy has hit the airwaves with a fun new TVC that captures the fun spirit of the brand. The TVC features all four flavors in the Wavy range including Salt & Pepper, Balsamic Vinegar & Onion, Sour Cream & Onion, and Barbeque, all of which are popular. The Lays FB page with nearly 1 million fans has also been featuring the Wavy flavors in a fun manner showing them as celebrities who have superstar status.
Now Lays has launched the country wide 'What's Your Flavor?' Campaign whereby fans are asked to vote for their favorite flavor in the Lays Wavy Range. The campaign is being pushed out 360 degrees on various mediums including another new TVC. The lucky winners will win a paid trip to go see the ICC World Cup 2015 which will be held in Australia and New Zealand.
For a cricket lover in Pakistan, to win the chance to see a world cup match would be a dream come true. Pakistan is known for being a cricket mad nation, where the emotions of fans are often truly linked to whichever way a cricket match goes. The 'What's your flavor?' campaign is closely linked to the upcoming cricket world cup which shows the Lays brand is closely tied into trends among its Pakistani fans and their interests. By promising an exciting reward every Pakistani cricket fan would love to win, it seems this is one campaign looking to smash it out of the boundaries!