Cinnabon Lands In Karachi
Cinnabon the Maker of the world’s most famous cinnamon rolls serves fresh, aromatic, oven-hot cinnamon rolls have launched their branch in Karachi, located on the 1st floor of Dolmen Mall, Clifton. This is their third branch in Pakistan.
Cinnabon is known for its world famous classic cinnamon rolls, made with farm fresh eggs, pure vegetable margarine, a secret recipe cream cheese frosting, and legendary Makara Cinnamon. According to Yasser Khawaja, CEO Cineworld Pakistan says, “A Lot has changed in the world over the last 26 years, but our commitment to baking up the finest quality ingredients and serving them to you hot, right out of the oven, will always remain the same. We want our guests to embrace life’s simple pleasure by serving the highest quality, most delicious baked goods and hand crafted beverages in the market place. From holidays to office meetings, our delicious baked goods and handcrafted beverages make people smile”.
According to the Manager Marketing Zahra Sohail ‘The first branch was launched in 2010 at Gulberg, Lahore a central, accessible location for our customer and since its launch the response has been admirable. We believe that Karachi is a bigger target audience and it will be a great challenge for us to satisfy the requirements of the Karachiites. This is our first branch and we plan to open further branches at the Attrium Mall, Saddar which is expected to open by the end of January, 2012”.The event was packed with Media personnel’s, celebrities and guests who waited to have a go at the yummilicious Cinnabon.
As the event took place at Main floor on Dolmen Mall, Hence in addition to the invitees , there was a lot of incoming traffic from Dolmen Mall. The team at Cinnabon strived to provide quality product to all the guests present at the event, but unfortunately this was not possible because of the huge crowd. Furthermore the whole concept and theme of the event was brilliant and done professionally. However the Star of the show was of course the Cinnamon rolls made with lots of love and the coffee dressed with freshly whipped cream, and they as per our testing standards were simply brilliant!