Nandos wins the Butterfly Chicken Breast Meal Campaign Contest! 2013
Nando’s Pakistan (Pvt.) Ltd just had the privilege of winning the 2nd Prize in the Nando’s World Wide Licensing Butterfly Chicken Breast Meal Campaign!
Our Nando’s SMCHS branch competed with over 40 restaurants, in 9 countries and across different continents. In less than 6 weeks, Nando’s Pakistan sold over 40,000 of these meals – a staggering number! This was a new and premium offering from Nando’s which was to be had with a knife and fork in exception to the meal that you would quickly have with your hands. A meal that would require you to sit down and take your time to enjoy!
The Butterfly Chicken Breast Meal constituted of our A-grade, butterfly cut, trimmed of extra fat, flamed grilled PERi PERi chicken. The reason why it was called Butterfly cut was because the cut is shaped like a butterfly which incorporates both pieces lying together as one and appearing like a butterfly when laid flat. Accompanying the delicious chicken were not one but two sides. These were the Crispy Potato Wedges and the Fresh Side Salad There. To top it all, the meal was served with the refreshing Rosa Fresca Designer Drink. Nando’s is now well known for its established exotic and refreshing drinks called Designer Drinks and this meal also accompanied one which complemented the meal in an exquisite way.
The campaign was supported with various marketing activities done across the nation such as billboard advertisements, in restaurant offerings and promotion as well as digital promotion done through their social network interaction, Facebook application and SMS marketing. True to its cheeky identity, Nando’s used this opportunity to market this meal in a unique way and used its humor appeal to talk about issues related to elitist culture. The taglines such as “The Only Meal with VIP protocol”, “The meal you hold up your pinky for” and “ It’s a kitty party waiting to happen” were received very well by the target audience and the campaign had a high recall even post its duration.
The meal is now being showcased in their new menu under the section PERi PERi Chicken and can be ordered on its own as well as with sides!