Karachi (or shall I say, Pakistan?) witnessed what I call a food franchise frenzy (FFF) in the 90’s, when a bunch of international chains decided to grace us with their presence. Out of nowhere, trendy restaurants started popping up all over the place, overshadowing local food chains that just couldn’t compete. While the consumers were happy with a wider food selection, I saw several home-grown restaurants that I had grown up with, fade away into nothingness.
Luckily for us, there are still a few passionate people like Syed Ali Raza, who are willing to tread the turbulent waters and make their name in the local fast food scene. Syed Ali Raza is the owner of Burger, Inc., a restaurant serving all-American burgers and classic southern fried chicken. I had this opportunity to meet with Ali through my friends at Food Connection Pakistan. Seldom have I come across someone who is this honest, open and straight-forward.
Burger, Inc. is a grab-and-go burger joint located in the posh DHA area in Karachi and I had the pleasure of visiting it a few days back. As soon as I got in, I saw Ali walking towards me. What struck me was the lack of seating for the customers. What can I say? I just don’t like eating in a car. After a brief round of introductions, he led me up a narrow flight of spiral stairs to his office/bakery/prep-area on the first floor. Once we were seated and he had ordered tea for the both of us, I fired away with some burning questions.The Food (9/10). With that last question, I diverted my attention towards the delicacies that were being laid out in front of me. As I took my first bite, I could instantly tell that the bun was freshly baked. I could taste a hint of something familiar (i.e. potatoes) as it melted into my mouth. Soft and aromatic, it would itself be an excellent accompaniment to a cup of tea.
The beef patty was thick, juicy, charred on the outside and most of all, pink on the inside, a sure-shot sign of it being made from good quality meat. As promised by Ali, I was welcomed by the refreshingly untainted flavor of meat in my mouth. Not too chewy, not too crumbly, it was a perfectly succulent beef patty. I wasn’t a huge fan of the accompanying home-made sauce as it had a slightly grainy quality to it. Out came the chicken; golden, glistening and crisp. “Looks can be deceiving”, I thought. “How can you not marinate a chicken and still manage to keep it juicy?”
As I took a bite, I couldn’t help but admire how tasty and moist it was despite the fact that it had not been marinated. The coating on the outside was fairly basic but had a nice crunch to it, the golden skin fried to perfection. The accompanying mayo-based sauce was a cherry on the top and would be an ideal dip for the french fries. I could eat a bucket-full any given day. With my hunger satiated, I went back down into the kitchen to see the patties being grilled in front of my eyes. The cook took out some almost-perfectly round hand-made frozen patties from the fridge, removed them from the plastic and put them on the grill. The all-too-familiar sizzling sound was music to my ears and I stood there mesmerized, watching the patties being grilled to perfection.
The Pricing (10/10)
Burger, Inc. is an ideal place for people who demand value for money. A per-person meal costs around PKR 450 on average and is worth every penny. This is another area where Burger, Inc. gives the other chains a run for their money. Let’s take a look at the menu below for reference (courtesy FC-Pakistan).
The Verdict: All the reviews I had read online were understated. This burger was better than they claimed it to be, and then some. In this world full of processed meat and additives, it’s refreshing to try something that is lean and clean. If you want to satisfy your burger/chicken cravings without putting a significant dent in your pocket, head out to Burger, Inc. now and grab whatever gets your juices flowing.